WHAT'S BEHIND THAT "f" IN fCMO?
fCMO stands for fractional Chief Marketing Officer.
Think of me as a highly experienced marketing strategist on a part time basis, depending on your business need. I can bring the expertise of a full time CMO without the full time cost commitment.
With an extensive experience in pharmaceutical and health industry, I can help your health-related brand, product portfolio or the entire business grow and reach success through 360 degree marketing strategy.
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Trust that fCMO services can be a tool for you to enact a rapid change in a period of your company's lifecycle where what got you here won't get you where you want to be.
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What can you expect?
​> High level strategy, team leadership, management of internal and external marketing teams and marketing driven results.
> Assistance in strategic decision-making, strong business acumen to help your business grow through marketing activities.
> Flexible involvement yet a long-term partnership in brand, product portfolio or business activities associated with marketing.
> Strategic thinking, leadership and alignment of marketing activities with the goals of your business.
> P&I management and other financial tool & business case management related to marketing activities.
> Company representation that is in line with business goals.
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​Caught your attention? Click below to read more about the services I offer.​​​
FEATURED
SERVICES
fCMO SERVICES
OFFLINE MARKETING
STRATEGY, PLANING & EXECUTION
Activities audit; portfolio & competitor analysis; IBP analysis & localization or creation; market research strategy; campaign planning; key message creation; material portfolio creation; representative trainings; KOL communication; P&I and forecasting; activity analysis & retrospective etc.
DIGITAL MARKETING STRATEGY, PLANNING & EXECUTION
Activities audit; oportfolio & competitor analysis; IBP analysis & localization or creation; campaign planning; key message creation; material portfolio creation; vendor selection & trainings; P&I and forecasting; activity analysis & retrospective; etc.
OFFLINE & DIGITAL MARKETING STRATEGY, PLANNING & EXECUTION
360 marketing activity analysis, audit, strategy, planning and execution for your existing or launch brand or product portfolio.
MARKET ACCESS & PRICING SERVICES
MARKET ACCESS STRATEGY, PLANING
& EXECUTION
Access plan; portfolio & competitor analysis; reimbursement submission strategy; market research strategy; HTA and HEOR strategy;
pricing strategy; vendor selection & assistance; support throughout the submission process.
PRICING ACTIVITIES
Support for reimbursement submission preparation; price calculation and other related activities.
CUSTOM SERVICE
PACKAGE
INDIVIDUALIZED SERVICES OFFER
fCMO, market access and pricing services can be combined into a tailor-made service package for your business needs. Fill out a contact form and I'll get in touch with you to further discuss your needs.
INTERESTED?
LET'S WORK TOGETHER.
PRODUCTS &
THERAPEUTIC AREAS
Product categories
Rx medication
Over-the-counter medication
Food supplements
Cosmetics
Pre-clinical in vitro services
Compounding medications
Therapeutic areas
Oncology
Rare diseases
Cardiology
Hematology
Ophtalmology
Obstetrics - gynaecology
Men's health
Brands/APIs I've worked with
Oncology
Sorafenib - MACS, pricing
Regorafenib - MACS, pricing
Darolutamide - MACS, pricing, launch strategy
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Rare diseases
Larotrectinib - MACS, pricing, launch strategy
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Cardiovascular
Rivaroxaban - MACS, pricing
AspirinCardio - pricing, marketing
Vericiguat - MACS, pricing
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Hematology
Factor VIII portfolio - MACS, pricing
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Ophtalmology
Aflibercept - MACS, pricing, tenders
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Gynecology
Levonorgestrel IUS portfolio - MACS, pricing, marketing
Copper IUD - pricing, marketing
Combined oral contraception - pricing, marketing
Hormone therapies - pricing, marketing
Elinzanetant - pre-launch activities, market research
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Cosmetics
Supercape - product development, marketing
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Pre-clinical services​​
Various zebrafish pre-clinical testing models - marketing, pricing
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MY BACKGROUND
2024 - 2025
Brand Marketing Lead Baltics
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2023 - 2024
Brand Marketing Lead Lithuania
2022 - 2023
Product Manager Lithuania
2019 - 2024
Pricing & HTA Manager
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2018
Business Development Intern
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2015 - 2017
Pharmacist
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2014 - 2015
Research Intern
2023
CDMP Digital Marketing Professional Course
Digital Marketing Institute
Online
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2021
Brand Management
The Atomic Garden Vilnius
Vilnius, Lithuania
2017 - 2018
MSc of Drug Research, Development & Innovation
University of Navarra
Pamplona, Spain
2014 - 2015
Pharmacy, Chemistry & Pharmaceutical Technology
University of Cagliari
Cagliari, Italy
2011 - 2016
MPharm, Pharmacy
Lithuanian University of Health Sciences
Kaunas, Lithuania​​​​
Visit my LinkedIn to find out more.